What Companies Need to Learn from Apple’s Marketing Strategy?
I often wonder, why there is such hype before release of iPhone? Maybe they are blowing a lot of budget on ads and promotions, but this not the case.
I don’t think there is any other company exist. There is already a lot of debate on what makes the Apple effective and how they manage to get the most of market share.
Focus on Value
Apple does not think in terms of business. A business should not always come first. This is what makes Apple different from other mobile companies.
Apple knows it very well, if they are creating good value products, people will pay more for it. Most of the people think that iPhone is over-rated brands. I don’t agree with it at all. iPhone is providing the most unique, useful and high-quality features to clients that none of the other brands has. From the Apple Store in Lahore to their products they are adding value to their customer's lives.
You must have detail knowledge of your customers, their gender, age, occupation, status and income. Your whole marketing strategies should revolve around the demographics of the customers.
The customers of Apple are so deeply connected with its product that they create content for the company. You can find thousands of videos on internet people unboxing their iPhone or reviewing on other Apple products, they do it on their own will, without getting any money in return. Try to use maximum visual content because it can help you better connect with your customers.
Apple products are very easy to repair now even in Pakistan, many companies are offering online iPhone screen repair, online iPhone screen repair service and iPad repair Lahore.